Americana

This week I would like to address the rise of “American Style” and highlight one of the companies dedicated to preservation of this ideal. With the migration of textiles and clothing manufacturing to the Far East over the last thirty years very few American made clothing companies managed to survive. With fashion taking its cue from Italy these survivors slipped into a relatively obscure status appealing to a small but steadfast group of stores and consumers.

Five to seven years ago the Italians became infatuated with the natural shoulder jacket and the idea of American style of the late 1950s and early 1960s. These stylistic leanings plus the economic decline of 2008 and 2009 brought forth a new generation of young Americans to embrace the old ideals. Old school fabrics like oxford cloth, chambray, and tweed executed in modern fittings are once again the fashion of the time. Sturdy, functional, simple designs yield clothes with honesty and integrity true to the American style of past times.

One of the companies to rise up at this time is the New England Shirt company in Fall River Mass. Rather than roaming off on a long explanation of this company I would direct you to their website which gives a concise explanation of who they are and what they are do. As for TRC we are embracing this brand and the idea of American made style. I will discuss some additional brands at a later date. While we will continue to feature the finest collections from Europe, as we have done in the past, we have intentionally reintroduced the “Made in America Ideal” to our story. We hope that this blossoming resurgence of American Style will bring forth a proliferation of new companies that actually design cut and sew here at home. Check out New England Shirt Company’s website :http://www.newenglandshirtco.com/.

Introduction

I suppose there is no more appropriate criterion that qualifies one to write about style and fashion other than too much idle time. Having said that, I will try to justify my positions with forty five years of evaluating, buying and selling menswear; ranging from the “Jivey Ivey” of the early 1960s to the sartorial splendor from Neapolitan craftsmen and all things in between. I have adopted from all these experiences, a position that merges fashion “de jour” with a personal style so as to alter the latter with nuance from the former. In other words, make the best of the past relevant in today’s world.
Fit, Fabric, Function and Fashion are the ingredients needed to produce clothing in this way of thinking- garments with a fair cost and a high value relationship- clothes with integrity. At the same time these clothes cannot be so mired in the past that they fail to reflect in some way modern culture. Clothing needs to be more than just brigandine (body armor) but not appear as an overstuffed costume which much of the fashion world seems to be so invested in creating.
Over the next few months I will comment on a number of products that embody the characteristics previously mentioned and offer further thoughts on classification dressing and wardrobe building with an emphasis on personal style.