Americana

This week I would like to address the rise of “American Style” and highlight one of the companies dedicated to preservation of this ideal. With the migration of textiles and clothing manufacturing to the Far East over the last thirty years very few American made clothing companies managed to survive. With fashion taking its cue from Italy these survivors slipped into a relatively obscure status appealing to a small but steadfast group of stores and consumers.

Five to seven years ago the Italians became infatuated with the natural shoulder jacket and the idea of American style of the late 1950s and early 1960s. These stylistic leanings plus the economic decline of 2008 and 2009 brought forth a new generation of young Americans to embrace the old ideals. Old school fabrics like oxford cloth, chambray, and tweed executed in modern fittings are once again the fashion of the time. Sturdy, functional, simple designs yield clothes with honesty and integrity true to the American style of past times.

One of the companies to rise up at this time is the New England Shirt company in Fall River Mass. Rather than roaming off on a long explanation of this company I would direct you to their website which gives a concise explanation of who they are and what they are do. As for TRC we are embracing this brand and the idea of American made style. I will discuss some additional brands at a later date. While we will continue to feature the finest collections from Europe, as we have done in the past, we have intentionally reintroduced the “Made in America Ideal” to our story. We hope that this blossoming resurgence of American Style will bring forth a proliferation of new companies that actually design cut and sew here at home. Check out New England Shirt Company’s website :http://www.newenglandshirtco.com/.